Angry Hand

In late 2017 we had the unusual task of assisting ICC in producing a shoot involving a 12-foot talking hand, filming in x3 different locations across the UK.

The aim was to improve awareness of early rheumatoid arthritis detection. While we weren't involved - this time - in much of the creative, we were involved in logistics, assembling the filming crew, and overseeing ICC's internal post-production.

The campaign ended up being featured on BBC news,