Angry Hand
In late 2017 we had the unusual task of assisting ICC in producing a shoot involving a 12-foot talking hand, filming in x3 different locations across the UK.
The aim was to improve awareness of early rheumatoid arthritis detection. While we weren't involved - this time - in much of the creative, we were involved in logistics, assembling the filming crew, and overseeing ICC's internal post-production.
The campaign ended up being featured on BBC news,
The Oxford AHSN in partnership with Sandoz and with support from the National Rheumatoid Arthritis Society has been running an innovative campaign to raise awareness of early rheumatoid arthritis and the importance of seeking prompt help when experiencing symptoms. Our giant blue talking hand has been touring the country urging people not to ignore their joints ahead of World Arthritis Day 2017.
Filmed BY RICHARD PARIS WILSON & KYLE JOHNSTON
WRITTEN, PRODUCED & EDITED BY ICC, WITH PRODUCTION SUPPORT BY RICHARD PARIS WILSON